Helen Griffee

Communications Manager, 2003 to Present

Helen Griffee trained and worked as a journalist, before moving into PR for various charities. She joined St Richard’s at a time when the organisation needed to raise its profile. As Helen says, those that had a connection with the hospice valued it very highly, but beyond this, there was a need to spread the word even wider in the community. Helen’s job was to raise the profile about the work of the hospice. She set about doing it in many ways;  producing booklets, banners, leaflets and newsletters, getting regular features in the papers and on TV and radio, promoting events and organising publicity for donors, and more recently, using every strand of social media.  In her interview, Helen explains the importance of images in publicity and the value of the snowdrop logo, but above all, she believes the greatest impact comes from hearing people’s personal stories.